Our story
Purism, a product of Fass Food, makes cheese, ghee and dairy the slow way: by hand, in small batches, with nothing added to make it last longer or look better than it is.
Most of what's on a supermarket dairy shelf is built to survive weeks in transit and months on a shelf. That takes preservatives and stabilisers. Purism takes the opposite approach: we make what we can sell fresh, and nothing more.
Every wheel of cheese and tub of ghee is shaped, wrapped and stamped by hand, which is also why our range changes week to week rather than sitting on a fixed menu.
See what's in the range
Four things we don't compromise on, in every batch.
Real milk and honest ingredients you can actually pronounce.
Made fresh to order and meant to be eaten soon after.
No artificial colours, stabilisers, or shortcuts in the process.
Every batch is shaped, wrapped and stamped by hand, not a machine.
Two of our most-loved staples, and what they actually do for you.
Purism Cheese is made to be enjoyed in more ways than one. From family breakfasts and home kitchens to cafés, restaurants, community stalls and food events, our cheese has found its way onto tables where good food is shared.
Al Huda Institute chose Purism Cheese for its students, bringing our wholesome, traditional cheese into their everyday food experience.
Whether it is served simply, paired with other foods or made part of a larger spread, we love seeing Purism become part of the moments where people come together over food.
Bring Purism to your table